Friday, October 28, 2011

Size does equal success - 1/3 of Google's products have failed

While Google is an indisputable giant, from 251 products released so far since 1998, 36% or 90 have so far been deemed a failed experiment. A ratio of 1 market failure per 2 successes makes many think that Google

 purposely entered some of these niches simply to test them, basically going after everything knowing that some projects will inevitably be faulty, but the rest will thrive with a fair ammount of trial and error in the way.
So far the formula seems to work for Google. When competitors like Microsoft invested billions in various product offers of Bing, Google has multiple alternatives. 

   Still, ccriticism of this practice is somewhat justified, and not coincidentally the past failures of Google would affect Google +. Google had nothing of similar scale to Gmail for a while. A possible Google + meltdown might sever Google's ambitions to develop as more than a search engine.


Source - 

No comments:

Post a Comment